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Royal Ascot 2024 Style Guide

Royal Ascot Unviels New Gender-Inclusive Style Guide

2024 Guide Encourages attendees to embrace gender fluidity in their dressing

The Royal Ascot, formerly known as the Style Guide, made a significant announcement by unveiling a new look and feel that includes a nod to gender-fluid dressing as part of its 2024 style guide. This update marks the first time in over a decade that the Royal Ascot has undergone such a transformation. Daniel Fletcher, the new creative director, encourages attendees to embrace gender-fluidity in the attier. This move is a reflection of the changing societal norms and the growing acceptance of diverse gender expressions.

A Nod to Gender Fluid Dressing

The 2024 Royal Ascot Style Guide encourages attendees to think beyond traditional gender norms and experiment with their attire. This update is a reflection of the growing acceptance of gender diversity and the recognition that fashion can be a powerful tool for self expression. The new dress code allows for a wider range of styles and silhouettes, giving attendees the freedom to express their individual identities.

A New Era for Royal Ascot

The update to the Royal Ascot Style Guide signals a new era for the prestigious event. The new name, The Royal Ascot, reflects the event's continued association with the British royal family and its commitment to tradition. At the same time, the updated style guide demonstrates the event's willingness to embrace change and adapt to the evolving fashion landscape.


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